Six investigate prepositions ended up identified to aid the investigation of customer Angle persuasion based upon the literature. Furthermore, variables like ad high quality, demographic dissimilarities, plus the technological context of VR and AR adverts can facilitate central route persuasion, when source trustworthiness, social existence, and information material in VR and AR adverts were located to generally be the persuasion elements beneath the peripheral route.
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Create a summary for senior promoting leaders of such conclusions over the persuasive mother nature of VR and AR online video adverts.
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